Mega Monday: the UK’s busiest ecommerce shopping day

Author: Billy Nixon
Category: Industry News
26 November, 2013
An article on today discusses how the nation’s ongoing love affair with online shopping will deepen on Monday 2nd December, when Visa Europe predicts that £450 million will be spent online as transactions top 7.7 million

December 2013 when it is predicted that online transactions will top 7.7 million, up 16% on 2012, making it the busiest day of the year for ecommerce, according to Visa Europe.

It is predicted that a whopping £450 million will be spent in one day on Visa cards, which equates to £312,500 being spent per minute or £5,208 per second online. As shoppers trawl the internet ahead of Christmas, John Lewis predicts that iPads, cashmere and Uggs will be the most sought after products as John Lewis prepares to receive more than 80,000 orders.

UK consumers’ shopping habits have changed significantly in recent years: more than 25% of all spend with Visa is now online and more and more consumers are using their mobile devices to search and purchase whilst on the go.

IMRG, the UK’s industry association for online retail, reveals that mobile now accounts for 27% of online spend – a rise of 2,000% since the start of 2010. Indeed with the proliferation of mobile technology, consumers’ spending habits are indicating that this year may well be the last ‘Mega Monday’ with John Lewis expecting to see traffic on its website reach its annual peak on the evening of Sunday 1st December.

Analysis of Visa Europe’s data shows that the busiest online shopping day historically falls on the Monday closest to the beginning of December. A combination of pay day for the majority of consumers falling on the last Friday of the month and a weekend spent browsing the shops, results in shoppers logging on to buy their gifts online on the subsequent Monday. All of these factors will result in consumers increasing their online transactions by 16% on last year according to Visa Europe.

Visa Europe predicts that £450 million will be spent online as transactions top 7.7 million, making 2nd December the busiest online shopping day ever.

John Lewis has seen mobile orders more than double on a year ago, currently +114%. Within the John Lewis customer base, 42% of online traffic now comes from smartphones and tablet computers. The IMRG Capgemini e-retail index reveals mobile now accounts for 27% of all online spend. Changing spending patterns suggest that this might be the last ‘Mega Monday’.

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